'Elevated But Effortless': Kim Jones Is Completely Reinventing Dior Men's

SHOP DIOR MEN'S.But then again, this celebrity pilgrimage, this paparazzi catwalk, is one big reason Kim Jones has been brought on as Dior's new menswear designer SubscribeAs I stand with Jones the day before his debut show, it's clear that he has already yanked Dior in a bold new direction "I want Dior to look elegant, fresh," Jones tells me as he pulls me over to a poster board bearing reference shots of the models who will walk in the show the next day, each wearing one of the 49 looks.

Maybe the coolest thing Jones is doing is reminding us how rebellious and beautiful the suit can be, especially in his hands "It's time for a completely different approach," Jones says "Guys want to dress up right now, but they want it to feel easy.

Dior has that legacy of couture, and I thought the tailoring was essential But it's relaxed This is elevated but effortless" If anyone can deconstruct the Dior suit, it's Jones, who has never been one to stand on ceremony. Source