Editor's View: “Consumers are looking for experiences that jewellers can deliver”

As we gear up for another edition of International Jewellery London, I can't believe the time to descend on Olympia has come around so quickly again Trade is certainly hard, but it's not impossible, and this industry has the tools to get through somewhat harder times Consumers are looking for experiences, and jewellers can deliver one.

Whether looking for an engagement ring to cherish for life, or a bracelet to mark a special occasion, nine times out of ten people buy jewellery for an emotional reason, and that's what sets this industry apart The time has come to take stock and consider what you want to put in your windows to drive business during the lucrative Christmas trading season If you don't believe me that this industry is still thriving, come join us at the Professional Jeweller Awards where we will be celebrating the trade's achievements over the last 12 months.

Network with the leading lights in the UK jewellery industry and discover how even during uncertain times many retailers and suppliers are preparing for a very bright, and long, future. . Source