EBay Takes On Diamond Authentication

"EBay is home to the largest selection of luxury goods, which includes tens of thousands of jewelry items, fine watches and rare and designer handbags," said James Hendy, senior director of eBay Authenticate To mark the occasion, eBay is offering special deals on select authenticated diamond jewelry items, including hoop earrings, stud earrings, a bracelet and an engagement ring, with prices from $320 up to $7,000 With one initiative, eBay has equated itself with high-end goods, while casting itself as a champion of authenticity.

The relentless pipeline of fakes continues to infiltrate marketplaces like Amazon Inc., Walmart Inc and China's Alibaba, among many others - including eBay EBay, a site that's deeply invested in AI, machine-learning and computer vision, still relies on human authentication experts as a critical piece of the authentication service.

EBay sells one diamond ring per minute and 50,000 pieces of jewelry per day As for what's next, eBay's Hendy talked about expanding the authentication effort in public remarks. . Source