Diamonds To Die For

John Sorich IV shares Diamonds Direct MN's sparkling history and offerings Now, the business continues to glisten in the 50th and France neighborhood with the craftsmanship of Sorich III's son, John Sorich IV Sorich says Diamonds Direct MN does exactly what it sounds like: delivers diamonds directly to consumers.

Diamonds Direct MN offers diamonds at wholesale prices in finished jewelry and custom one-of-a-kind pieces Sorich says Diamonds Direct MN is different from other jewelry stores because it is entirely family-owned and operated and only has one location As a gay man, Sorich is proud to represent the GLBT community in the work he does at Diamonds Direct MN.

Sorich says he has seen their GLBT clientele grow more and more since he returned from Italy and took over as the diamond setter and hand engraver Diamonds Direct MN is open and welcoming to all clientele, and Sorich says they are encouraged by the growing GLBT client base A local family business with vast experience in diamonds and jewelry making, close ties to the GLBT community, and a reputation for delivering high quality products to all customers, Diamonds Direct MN is unlike any other jewelry store in the area. Source