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The trademark and website domain for the phrase "Diamonds are a girl's best friend" - made famous by Marilyn Monroe in the 1953 film Gentlemen Prefer Blondes - has been sold for US$50,000 Firestar Diamonds, one of fraudster Nirav Modi's former companies, owned the intellectual property and sold its inventory and assets in late September, following its declaration of bankruptcy in February Court Records stated the company's IP and assets sale totalled US$57 million, with SimplexDiam purchasing US$19 million in inventory across 28 lots including diamond rings and wedding bands.
The piece featured a 10.68-carat lozenge-shaped Colombian emerald shouldered by baguette diamonds which managed to sell for US$1.2 million, far higher than its US$300,000-$500,000 estimate The emerald contributed to the record-breaking auction, which made the highest value of sales at a in history at a Fine Jewels auction, totalling US$11 million with 75 per cent of items sold Kendall Reed, head of Sotheby's fine jewels division New York, stated: "We saw outstanding prices for white and fancy-coloured diamonds, especially pear-shaped stones - all of which outperformed their estimates" 'Magnificent' $26 million blue diamond highlight of auction. Source
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