DFS group and Cartier create new campaign

DFS group and Cartier have joined forces to promote the eagerly awaited release of the new Cartier X DFS Santos de Cartier watch, enshrined in film by Chinese designer Deng Chao. The exclusive video follows Chao exploring San Francisco’s impressive coastline armed with the timepiece and is said to illustrate a legendary story of pioneering spirit, technological advances, artistic philosophy and creative ideals. Epitomising today’s gentleman, the Santos de Cartier watch is an iconic timepiece evolving over the years, which Cartier has continually honed and refined, honouring the amazing life of Alberto Santo Dumont Created in 1904, its design is engineered on a foundation of functionality breakthroughs and technological advances; the “QuickSwitch system” enables all straps to be readily changed, into steel, 18K gold, and calfskin or alligator skin. The Cartier watch will be available at a number of DFS locations worldwide, including Hong Kong, Bali, Singapore and Sydney. . Source