Designers Hope 'Drops' Make You Shop

Designers Hope 'Drops' Make You Shop

Designers typically promote a "Drop" with lots of marketing hype on social media and limit the offerings so that items sell out Designers generally aren't planning to increase the overall amount of merchandise they make each year, but are releasing it in smaller quantities more frequently Alexander Wang will put out part of a new collection in October, and parcel out additional drops in November, December, February and March.

In the mid-aughts, as mainstream interest in women's fashion exploded, designers began adding one or two more drops of merchandise Robert Burke, chief executive of luxury goods consultancy Robert Burke Associates, views drops as an improvement on the "See now, buy now" concept Entireworld plans a fluid, idiosyncratic delivery schedule that includes five drops during its first year that operate on a "Cycle meant to trigger desire at different points of the year," Mr.

Sternberg says Mr Sternberg said dates of deliveries will vary and that the company will mix it up with "a core drop every three to four months, and then little drops every other week or so.

It's less about the mood of the season and more about this idea of emotion and desire and how to stir that up in people." . Source

Popular products near you

Popular Posts

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold ...

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...

read more

White Gold Moissanite Engagement Ring Set MOI-7145S

This interlocking diamond wedding set features a solitaire engagement ring with round moissan...

read more

The Jewelry Collection from Acanthus Antiques

The Jewelry Collection from Acanthus Antiques focuses on fine, designer and ... 14k Gold Lave...

read more

GIA OVAL DIAMOND HALO ENGAGEMENT RING

All items purchased have 12 months manufacturer's warranty. Centre diamond purchases of 1.00 carat ...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services