Deepika Padukone, who is currently making heads turn at Cannes Film Festival 2018, is riding high on the success of her last outing 'Padmaavat' - Sanjay Leela Bhansali's magnum opus that turned out to be the highest grossing film of 2018 despite being embroiled in multiple controversies Turns out, the period drama also saw a major rise in her star value As reported by a daily, the actress, who was paid more than her male co-stars Ranveer Singh and Shahid Kapoor, got a leading jewellery brand to associate with the film for a whopping sum of 5 crore.

Not just that, from the clothes to jewellery whatever Deepika wore in the film became a trend. As for the jewellery brand, the investment paid off well as they had expected and they made some good profits out of this association Now we know why Deepika Padukone is called the golden girl of tinsel town! On a related note, this is for the second time DP is attending the prestigious Cannes Film Festival Last year, she attended Cannes as the brand ambassador of a renowned cosmetic brand . More