De Beers to Sell Diamonds Made in a Lab

De Beers to Sell Diamonds Made in a Lab

De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but. The company announced today that it will start selling man-made diamond jewelry at a fraction of the price of mined gems, marking a historic shift for the world’s biggest diamond miner, which vowed for years that it wouldn’t sell stones created in laboratories The strategy is designed to undercut rival lab-diamond makers, who having been trying to make inroads into the $80 billion gem industry. De Beers will target younger spenders with its new diamond brand and try to capture customers that have been resistant to splurging on expensive jewelry The company is betting that it can split the market -- with mined gems in luxury settings and engagement rings at the top, and lab-made fashion jewelry aimed at millennials at. More

Popular products near you

Popular Posts

Décor, Collectibles, Vintage Fashion & Jewelry

169 ItemsSale #20DCC634. Décor, Collectibles, Vintage Fashion & Jewelry. 8 ...

read more

A 102-carat 'perfect' diamond could become the most expensive ever sold to online bidder at ...

Sotheby's is set to auction off a 102-carat diamond that could become the most expensive jewel ever ...

read more

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold ...

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...

read more

Cartier Wedding Band Gold

Cartier Wedding Band Gold. Gold Diamond Wedding Ring · Cartier Trinity Band Ring &midd...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services