Dallas's Top Jeweler Talks Watches, Cars, and the Collectors' Market

Over the weekend of June 16 to 17, Denis Boulle, the owner of fine jewelry and watch retailer de Boulle with two stores in Texas—a 15,000-square-foot emporium in Dallas and a smaller 1,500-square-foot salon in Houston—did something rather extraordinary. He watched his 29-year-old son, Nick, compete in the 24 Hours of Le Mans, the world’s greatest motor race He even invited a few clients to join him in France “Everybody was blown away by the historical aspect of it—the size and scale,” Denis says.

“It was epic.” While this was Nick’s first trial at Le Mans (where he placed eighth in class and 12th overall), it was far from his first automotive endurance race In 2017, the younger Boulle won the 55th annual Rolex 24 Hours of Daytona, earning a gold-and-steel Daytona timepiece and major bragging rights among his cohort of retailers. “He was the first Rolex jeweler to win the Rolex Daytona . Source