Chinese Whispers: Tiffany to Launch E-commerce Store in China Next Year, and More

Tiffany's SVP Philippe Galtié said the brand is ready to open an e-commerce store in China next year - Jiemian American prestige jewelry brand Tiffany is likely to open its first e-commerce store in China in 2019, said a senior executive during an interview with Chinese media outlet Jiemian The brand just debuted its millennial-focused Paper Flowers collection via a pop-up store on Alibaba's Luxury Pavilion last month.

"In terms of the format, it can be done in collaboration with a third party or operated by Tiffany itself." The company currently has 34 retail stores in China, and Galtié believes an e-commerce store would help to extend Tiffany's offerings to more affluent consumers Ralph Lauren expands online sales channel by launching an official e-commerce site and WeChat mini-program store - Fashion Network On September 5, Ralph Lauren announced the launch of its first official Chinese e-commerce store, following in the footsteps of other luxury players like Gucci and Louis Vuitton.

The American high fashion label also released a mirror-like online store via WeChat's mini-program. . Source