Chinese Millennials Don't Want Bling, They Want Better Designs

Chinese Millennials Don't Want Bling, They Want Better Designs

Last week saw the release of both the Platinum Jewellery Business Review by Platinum Guild International (PGI), and Gold 2048: The Next 30 Years in Gold by the World Gold Council Both reports addressed current sales figures of the respective precious metals, and predictions for the year ahead Whilst 2017 saw gold consumption in China climb 94 percent, platinum dropped 28 percent, with another year of significant loss forecast for 2018.

Elsewhere, India saw a 21 percent rise in sales of platinum jewelry, the USA 11 percent, and Japan 2.1 percent – all owing their success to the rise of the millennial luxury consumer. Diamonds Are a Millennial’s Best Friend Demand for jewelry overall in China rose 10.4 percent in the last year, a dramatic recovery from the 19 percent drop seen in 2016 This original drop came following the Chinese government’s crackdown on corruption hitting the market hard President Xi Jinping’s. Source

Popular products near you

Popular Posts

Curations: Lucky Spring blooms for Van Cleef & Arpels, with new jewellery creations inspired by ...

It has become a yearly tradition for Van Cleef & Arpels to celebrate the season of rebirth by unveil...

read more

Gorgeous Diamond Jewelry For April Birthdays

Do April birthdays have it best? With diamonds as their birthstone, they just might. Our selection o...

read more

White Gold Moissanite Engagement Ring Set MOI-7145S

This interlocking diamond wedding set features a solitaire engagement ring with round moissan...

read more

Chanel encounters a “crush” with reinvented jewelry collection

French fashion house Chanel is looking for love and liberation with its reimagined Toi et Moi ring f...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services