Chanel Opens Coco Crush Pop-Up at Le Bon Marché

DOCTOR DOCTOR: Do you have a Coco Crush? Chanel believes it has a cure for women obsessed with its bestselling jewelry line: The French luxury house has opened a pop-up space at the Paris department store Le Bon Marché where the collection is presented in a playful format dubbed Coco Lab. Shoppers are greeted by a mock doctor who runs a series of tests before filling out a prescription of rings, bracelets, pendants and earrings for the “patient” to try on The stand, located on the first floor of the store, will remain open until June 24, with the fake medic on call between 2 p.m and 7 pm.

from Friday to Sunday. Launched initially as a capsule collection on Net-a-porter.com in 2015, the Coco Crush collection has since become a pillar of the brand’s jewelry offer, said Frédéric Grangié, head of the house’s watch and jewelry division. “It’s important to maintain a . Source