Cartier Embraces the Panther to Celebrate Over a Century of Powerful Women

It wasn't until the era of Jeanne Toussaint and the women she outfitted who were "Distinguished by their character, daring, and freedom" that the panther became a truly iconic symbol, said Arnaud Carrez, Cartier International Head of International Marketing and Communication Now, Cartier is celebrating all of them through its latest Panthère de Cartier pieces and campaign "For over 100 years, the women who wear Panthère de Cartier creations have been distinguished by their character, daring, and freedom.

We decided to pay homage to the strong personalities and confident styles of these women with the latest Panthère de Cartier campaign." - Arnaud Carrez, Head of International Marketing and Communication, Cartier International In 1933, Toussaint became creative director of jewelry at Cartier, ushering in an era of recognizability and collectability with a feline mascot that continues to inspire new trends In many Panthère de Cartier pieces, speckled cats leap across the wearer's wrist, completely fluid as if in mid-hunt.

The Cartier panther represents a century of embracing power and femininity as mutually inclusive The Panthère de Cartier collection reminisces the original 'La Panthère,' and "The image of assertive femininity" that she embodied, says Pierre Rainero, Cartier's International Director of Image, Style and Heritage. . Source