Cartier, a certain idea of masculine elegance

There is Louis, the Parisian who set up shop in Rue de la Paix in 1899, the inspired creator of the Trinity ring, the Tank and Santos de Cartier watches Jacques, his youngest brother established the London office in 1902 combining this with extensive travels to India and Bahrain and building a special relationship with the British royal family And, of course there is Pierre, since 1909 a naturalised New Yorker, who one day historically exchanged a pearl necklace for the finest mansion on fifth Avenue.

The three brothers were the talented sons of Alfred and grandsons of the Cartier founder, Louis-Francois They patented previously unconsidered inventions, abolished boundaries, transformed the jewels of maharajas, and dreamt up mystery clocks alongside watches for aviators With imagination, elegance and a pioneering spirit, they paved the way for all kinds of possibilities.

In Paris, London and New York, they installed a powerful and . Source