Can Lab-Grown Diamonds Become A Girl's Best Friend?

Advertisement And whereas once consumers perceived synthetic diamonds to be less authentic and valuable than natural ones, today they are being viewed as an enticing gateway to bigger diamonds at lower prices and, crucially, a guilt-free investment Having coined the phrase "a diamond is forever", for years, De Beers expressed its reluctance to embrace synthetic diamonds, preferring to focus on the image of mined diamonds as rare, eternal and the only option for engagement rings "There's that belief that diamonds are rare and precious, and I think it's also going to be a generational thing.

My mother would never buy a created diamond, but my daughters would only buy a created diamond." For Swarovski, which for years has been associated with crystals, this marks an unprecedented dive into the world of diamonds - and Nadja is keen to add that the Austrian company will also be looking into using natural diamonds, as long as they are ethically sourced "I'm not sure how fine jewellers are not embracing created diamonds." Within the jewellery community - and indeed among luxury consumers - synthetic diamonds just don't have the same ring as mined stones Currently, engagement rings account for almost a third of global diamond jewellery sales, which makes them a substantial contributor to the revenues of jewellery houses.

"With how quickly this industry is growing, it could eclipse mined diamonds by 2030," says Diamond Foundry's Roscheisen, who adds that the company's production and sales have almost doubled each quarter and it is currently producing more than 100,000 carats per year. . Source