Call to clean jewellery to combat coronavirus spells opportunity for jewellers

Jeweller have an opportunity to drive footfall and connect with consumers following a call for people to clean jewellery in order to combat coronavirus With the coronavirus infecting over 200 people in the UK, everyone is on high alert when it comes to spreading germs, with stores rapidly selling out of hand sanitisers and soaps While people are being advised to clean their hands thoroughly and wipe their phones, the nurse warns that jewellery can also harbour bacteria.

Reports in the media have included articles encouraging people to follow suit, with many offering readers advise on how to best clean their jewels With people panicking over the virus and following any media hype surrounding it, jewellers have the opportunity to use this advice to encourage people to visit stores Jewellers could offer free jewellery cleaning, or promote themselves as an expert in in jewellery cleaning at a time where people are looking for the best way to remove germs effectively.

Stores selling jewellery cleaners have an opportunity to promote their products, or offer them as an add-on to every sale. . Source