Buoyant Diamond Foundry Polishes Image Of Lab-Grown Diamonds In Paris, With Fashion Preview

Ahead of the April launch of a collaboration with Dover Street Market, jewelry industry disruptor Diamond Foundry is poised and ready to capture more of the new generation of evolved luxury consumer, thanks to its carbon-neutral process and fashion-forward positioning The Paris preview of the Diamond Foundry x Dover Street Market collaboration took place in a building overlooking the gardens of the 17th-century Palais Royal, an historic setting for a meeting of high-tech mineralogy and the most fashion-forward of concept stores The gemstones nestled on jewelry by Ana Khouri, Delfina Delettrez, HUM, Hunrod, Raphaele Canot, and Sophie Bille Brahe, were all grown by Diamond Foundry in their labs in California and Washington.

'Mined or grown' is no longer necessarily a binary choice: "Both kinds of diamonds can exist side-by-side," says Ye-Hui Goldenson, director of public relations and communications for Diamond Foundry Diamond Foundry's man-made diamonds are created in bespoke plasma reactors that re-create the earth's natural conditions, using tiny, mined diamond 'seeds' onto which the crystal lattice is grown atom by atom to create jewelry-grade gemstones Despite claims by world-leading seller De Beers that prices for lab-grown diamonds had fallen by 60% since they made an entry into the market in September, Diamond Foundry is reporting accelerated demand and maintaining a pricing level that comes in a little above De Beers' Lightbox fashion jewelry brand.

In a growing global diamond market, with big-name designers like Ana Khouri and Delfina Delettrez on board, the future looks sparkling for Diamond Foundry's above-ground stones. . Source