British jewellery brand helps local beach clean with treasure hunt incentive

The silver jewellery brand based in Cleethorpes is joining forces with local paddle boarding and environmental centre Ebb & Flo to create a beach clean with a treasure hunt twist In an attempt to get as many people out onto the beach and help pick up litter, Dollie Jewellery has created 300 bronze cast cockle shells, which will be scattered randomly across the surface of the beach on the morning of the clean up People are then encouraged to treasure hunt for the shells, which will then be strung on cord to make a friendship bracelet free of charge by the Dollie Jewellery team after the clean up.

Weston Beamor the casting house based in Birmingham, which has cast the 300 bronze shells, has generously donated ten solid 9ct gold cockle shells free of charge, to make the beach clean up into a real treasure hunt Dollie Jewellery managing director, Karen Webb- Meek shares: " We love our beach here at Cleethorpes, its is a real jewel on the east coast and as a brand we use the location a lot in our social media images and photo shoots to help promote our brand, we really wanted to encourage people to look after this amazing place We have got the idea after speaking to our jewellery friends in Orkney who have organised a similar event for a beach clean up there, so we thought we would try to replicate their success here in Cleethorpes.

The Beach Clean up and Treasure hunt will take place on the morning of Sunday September 23rd at 10am. . Source