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Chairman of the Swatch Group Nick Hayek seemed to announce today via a Swiss newspaper that each of the Swatch Group watch brands would be leaving the long-lived annual wristwatch and jewelry trade show Baselworld Compared to all-time highs with some 2,000 participating brands from many moons ago, Baselworld had certainly been expecting brighter news The Swatch Group is one of the biggest, if not the biggest Baselworld client - along with colleagues such as the LVMH family of watch brands, Rolex, and Patek Philippe.
Part of me suspects that Mr Hayek is posturing as a tactic to induce MCH to cooperate with him and other watch brands who have been increasing the volume of their complaints about Baselworld over the years At the end of Baselworld 2018 the Baselworld organizers sent a somewhat shocking announcement that the 2019 iteration of the show would be one day less.
What seems to have caused Nick Hayek to erupt was a message sent out to Baselworld exhibitors about a "New concept" for the Baselworld 2019 show In any event, it doesn't seem like the Swatch Group or other brands are happy with what MCH has planned for 2019's Baselworld. . Source
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