Brazilians Top Influencer Charts in Paris

WOMEN OF INFLUENCE: Brazilian actress Bruna Marquezine was the surprise top scorer at Paris Fashion Week, garnering more than 2 million likes for an Instagram post showing her attending the Off-White show with her soccer star boyfriend Neymar, according to a report by French start-up Heuritech While Virgil Abloh's Off-White label was the most talked about brand in New York, with more than 13,000 mentions, it ranked sixth in Paris, behind Louis Vuitton, Chanel, Dior, Gucci and Saint Laurent, respectively "Some brands were exclusive to the cities where they did their shows, like Dior and Balmain in Paris, and Ralph Lauren and Tom Ford in New York.

But figures reveal some surprises Off-White, Gucci or Louis Vuitton had their parades in Paris, but were as much mentioned during both fashion weeks," the study found The company's visual recognition technology detected 2,350 bags in Paris and about 100 less in New York.

Dior's recently revived Saddle bag was the most popular in Paris, with the brand's Lady Dior coming in at number three, the J'Adior bag ranking sixth and the Diorama model in ninth position A separate report by Launchmetrics designated hers as the most valuable influencer account, racking up a total of $3.2 million in media impact value, or MIV, and 5.7 million engagements during Paris Fashion Week The top post overall, according to Launchmetrics, went to South Korean singer CL, who generated $346,000 in MIV and 675,000 engagements with a post showing her holding one of Hedi Slimane's new handbag designs for Celine on the day of his debut show for the French fashion house. Source