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In an effort to make the traditionally intimidating process of buying jewelry as hassle-free as possible, Vashi allows its clientele to freely browse its products as well as includes them in the production process, providing elevated customization The millennial-friendly brand takes the stuffiness out of the fine jewelry retail model and provides consumers with a democratically-designed experience Since 2007, the company has been selling products direct to consumers.
In 2013, Vashi.com was born, and the brand's sales have continued to rise as millennial consumers look to reinvent the way that they shop for luxury items like engagement rings and necklaces The digitally-native diamond retailer understands that modern shoppers want brands to provide convenient, customized experiences, especially in the luxury sector Vashi's founder, Vashi Dominguez, understands the importance of offering consumers a frictionless omni-channel experience.
The result: the retailer's on-site "Diamond lab," which functions as a workshop that integrates consumers into the product-making process. . Source
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