Beyonce Could Make Nameplate Jewelry Hot Again

Beyonce Could Make Nameplate Jewelry Hot Again

"It seems we have a special relationship," says Valerie Messika, jewelry designer and founder of the Paris-based brand Unsurprisingly, Beyonce's hoops are next-level: The one-of-a-kind earrings took five months to craft in Messika's Paris atelier and feature 4.97 carats of white diamonds set in 18-karat white gold Look closer to notice the delicate accent over the second E in her name, as well as a trio of floating diamonds in the O: Stones in motion are a signature of Messika and its Move collection, and in this case are meant to represent Blue Ivy, Rumi and Sir, Beyonce and Jay-Z's three children.

Fast-forward four years, and perhaps it's no accident that the superstar once again chose Messika for another Mona Lisa moment, the "Apeshit" video also starring Jay-Z, shot at the Louvre in May and currently exceeding 86 million views "We didn't know any of the details," Messika remembers of the overnight shoot In September Messika will celebrate the second installment of her collaboration with Gigi Hadid with a launch party during New York Fashion Week.

Why does Messika think this particular woman responds to her jewels? "She embodies a kind of femininity which is a mix of strength and softness - when you see her onstage, you see someone who's strong and in control, and I think about those qualities for myself also," Messika says. . Source

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