Behind the Scenes: Evan Yurman's First Campaign for David Yurman

Iconic jewelry brand David Yurman has shared a few behind-the-scenes photos from its first campaign helmed by new chief creative officer, Evan Yurman, son of company founders Sybil and David Yurman Evan's been the third leg in the David Yurman creative tripod since 1993, when he began collaborating with his artist parents on the design side for the brand's men's, wedding, timepiece, and high jewelry collections The jewelry designer stayed close to home with the pick of artists for his first campaign in the driver's seat.

Longtime Yurman collaborators photographer Peter Lindbergh, stylist Alex White, and creative director David Lipman were called in to conjure the magic "The diverse group of seasoned and new models were chosen to reflect who the David Yurman client is at different stages in their lives in those everyday moments," reads a company press release on the campaign David Yurman's first-ever lifestyle campaign was photographed in 2001 by Lindbergh, and featured Amber Valletta and Patti Hansen.

Top: Supermodel Joan Smalls in the wilds of Jamaica for David Yurman's forthcoming "Celebrations" campaign. . Source