Bea Bongiasca's Millennial-Friendly Jewellery Has Wiggled Its Way Into Dua Lipa's Heart

You may have spotted jewellery designer Bea Bongiasca's colourful creations in behind the scenes shots from the set of Dua Lipa's "Fever" video that she shared with her 54.3 million Instagram followers Dua also completed the zesty Burberry runway look she wore for a recent appearance on Good Morning America with bright Bongiasca gems, and the 29-year-old designer's wrapped hoops and wiggly two-tone earrings have also made their way into the star's jewellery collection Bongiasca's unique You're So Vine collection, comprised of intertwined warped enamel rings sprinkled with peridot, amethyst, topaz and crystals, is typical of her joyous style.

"My jewellery represents who I am as a person, so I've been able to keep it very coherent because I don't have to fake anything." The designer favours a hands-on approach to every element of her deliberately small-scale business - her studio is on the same block where her mum works, and Bea is behind every post that goes live on her brand's Instagram feed Another factor that's key to Bea Bongiasca's youthful appeal: a relatively affordable price point "I'm not trying to sell expensive investment jewellery," she muses.

When the Milanese designer founded her eponymous line back in 2014, stores were unsure where her pieces - distinguished by coloured enamel and semi-precious stones - fit on the jewellery spectrum, she says, given that it was neither budget costume jewellery nor high-end diamonds. . Source