Baselworld enhances fine jewellery component

Baselworld is placing emphasis on its jewellery section at the show's 2019 edition, with the newly conceptualised "Show Plaza" set to take centre stage at the fair Exhibitors from Hall 2 will be housed in Hall 1.2, now dedicated as the new Jewellery Hall The Show Plaza will be located in the heart of the hall.

Seven gigantic LED walls will display close-up images of the jewellery to be showcased "More visibility, greater visitor frequency and totally new forms of presentation: These are our objectives to enhance the jewellery area at Baselworld 2019 I am convinced that these goals will be achieved with our new concept," he noted.

Baselworld first announced fresh reforms in the 2019 edition in July this year after luxury conglomerate Swatch Group announced its exit from the fair Recognising the changing role of annual watch fairs in the global business landscape, Swatch Group then said watch fairs no longer make sense amid a more modern, fast-paced environment. . Source