AUrate's Vision For Curated Fine Jewelry

When Bouchra Ezzahraoui and Sophie Kahn went into the jewelry business with their startup AUrate, they had a clear problem in mind they wanted to fix - the market for fine jewelry wasn't really designed to cater to the people who wear most of the nation's jewelry: women Historically, they found the marketplace was built to cater to men, and the two founders described themselves as "Fed up with what we were seeing in terms of offers in the jewelry industry We decided to go ahead and do something where we were the target customer" The vision guiding the firm through its startup days was that they could bring a new perspective to the jewelry industry.

"We make the jewelry we always wanted to wear, but could never find Some of our pieces are statements, some are classic staples, all are completely original," Kahn said, further noting that their offerings are ethically sourced When someone returns a piece of jewelry, AUrate follows up to learn why they chose not to keep the piece.

The fine jewelry startup is a long way from where it started as a bootstrapped two-person shop "Jewelry can be worn as a second skin, it has a story and can reflect the whole history of your personal style Fine jewelry more specially lasts for life, and that's something much more powerful than a piece of clothing or shoes," Ezzahraoui noted. Source