In working with him, the jewelry brand follows other luxury brands that have sought to reupholster their stuffy brand images by collaborating with luminaries of the hip-hop world. The conglomerate LVMH Moët Hennessy Louis Vuitton recruited Jay-Z as a brand ambassador for its Hublot watches in 2011, and in the years since, it has been rewarded with hundreds of bars, from his songs and others’, testifying to the status of its brands Virgil Abloh, Kanye West’s longtime creative director, was tapped in March as the artistic director of men’s wear at Louis Vuitton And in January, Gucci opened a studio with the Harlem fashion legend Dapper Dan, who worked with Ferg’s father and is close enough with the rapper to refer to him as his nephew Before Mr.

Ferguson Sr died of kidneyfailure in 2005, days before Ferg’s 17th birthday, he designed T-shirts for stars like Teddy Riley and Heavy D and . More