Anwar Hadid Wants Everyone to Wear His Unisex Jewelry Label

Hadid and his friends Yoni Laham and Ryan Benson have made the concept a reality with Martyre, which brands itself as the label "Redefining unisex jewelry." Standouts in the debut collection include tiny hoop earrings with dangling baby angels, and a bracelet dotted with the adorable faces of cherubs, its clasp two interlocking hands In the Martyre campaign, Hadid flexes his modeling chops alongside Georgia Fowler and Abdulaye Niang, looking longingly at the camera with a brooding stare while a neck full of layered chains hangs against his chest Hadid and Laham, who met through mutual friends years ago, took time to incubate and perfect the jewelry designs over two years before the official launch last month.

While Martyre has all the ingredients for social media success-Instagram gold, so to speak-Hadid and Laham hope their pieces will become keepsakes with long-lasting personal meaning, especially for male jewelry lovers "I feel like right now it is the moment for people to be themselves and not be constricted by being so masculine," says Hadid For guys who want to master the art of man jewelry? Hadid offers up heartfelt advice.

"Start with something simple People appreciate having opinions and individuality," says Hadid. . Source