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In my experience, there are three types of watchmaker: those who focus on aesthetics; those who focus on mechanics; and those who focus on precision. You could of course argue that someone focusing on precision must focus on mechanics Or that aesthetics come into play for everyone And you wouldn’t be wrong However, if you look carefully at the driving ideology behind brands and independent watchmakers – despite what they say inspires their watches – I believe it can be boiled down to one of those three.
The best among them can balance the three fairly well, but there is always one of the trio driving decisions. TakeJaquet Droz for example, a brand that is literally the expert when it comes to automata, the most mechanical things you can work on Yet based on its entire collection, it is clear that design, style, and overall aesthetics drive development across the board. Urwerk is just . Source
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