All that glitters is customized gold!

All that glitters is customized gold!

Can a Scottish clan come down on a ring? Or can you wear a game of snake-and-ladder on your neck? As much as confusing and bizarre it may sound, but these are the choices of the millennials, who like to wear what they like, in whatever shapes they like! The $60 billion jewellery business in India is mostly believed to be driven by touch-and-feel experience However, millennials are breaking all myths and are turning towards online jewellery in order to customize what they like and how they like Although the online segment contributes to about two per cent of the overall business, the market is huge, says Ship Jewel, Co-founder, Vaibhav Tyagi.

In a conversation with Indian Retailer, Tyagi shares why millennials are choosing customized jewellery and why the entry of big players is good for start-ups like Ship Jewel. To begin with what inspired you to venture into customized jewellery? Before . More

Popular products near you

Popular Posts

Décor, Collectibles, Vintage Fashion & Jewelry

169 ItemsSale #20DCC634. Décor, Collectibles, Vintage Fashion & Jewelry. 8 ...

read more

A 102-carat 'perfect' diamond could become the most expensive ever sold to online bidder at ...

Sotheby's is set to auction off a 102-carat diamond that could become the most expensive jewel ever ...

read more

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold ...

Freeform Boulder Opal pair featuring Peacock Green and Blue colours set in 18k white gold earrings w...

read more

Cartier Wedding Band Gold

Cartier Wedding Band Gold. Gold Diamond Wedding Ring · Cartier Trinity Band Ring &midd...

read more

Subscribe to our Newsletter

Get the best news about jewelry and watch industries, products and services