A new gold rush: Demand for luxury watches is soaring

Leveraged buyout experts Apollo Global Management made the latest move into the red-hot global watch market, taking its Watches of Switzerland brand - an official Rolex retailer that also sells luxury imprints Patek Philippe, Cartier and Longines - public Why it matters: Watches of Switzerland's successful IPO shows the skyrocketing popularity of luxury watches is not lost on financial markets The stock debuted Thursday on the London Stock Exchange at an IPO price of 270 pounds and rose as much as 17%. Source