7 Chinese jewellery designers to know now

Another rising star, Yirantian Guo, the brains behind the women's ready-to-wear label Yirantian, initially saw affordable jewellery as a means to expand the reach of her ready-to-wear offering Today most shoppers get to know her brand through her successful jewellery line rather than the other way around The opportunity isn't lost on Alice Xu, founder of the select jewellery boutique Ooak and subsequently the eponymous jewellery brand.

"The increase of sale channels that prefer costume jewellery, and exposure by the press and influencers have also boosted the phenomenon," explains Xu However, there are still challenges in the path of China's new jewellery designers "Although many designers are constantly emerging, in general, their designs are still very similar," says Echo Zhuang of the Beast Bling Bling jewellery project, referring to the strong influence of Western labels that take a minimalist and geometric approach.

In response, millennial designers are taking inspiration from traditional Chinese jewellery to distinguish their designs Here are seven Chinese costume jewellery brands to know now. . Source