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Since the Swatch Group took over Harry Winston in 2013, it has gradually repositioned the company’s watch collection to more closely reflect its heritage as a jewelry company Specifically, it is a jewelry company that began in New York City in 1932, the height of the Art Deco period in design Harry Winston loved the rigorous geometry of Art Deco; his favorite gem cut was the emerald cut, with its tapered corners and bevelled pavilion, along with its close cousin, the rectangular baguette cut.
Harry Winston also loved big diamonds and became known as the King of Diamonds for selling of some of the world’s most important specimens, including the Hope Diamond, the Jonker, and the Lesotho He is even mentioned in the classic song Diamonds Are A Girl’s Best Friend in the line: “Talk to me Harry Winston! Tell me all about it!” This year alone, Harry Winston introduced . Source
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