10 things the jewellery industry learned in 2019

Purchasing of jewellery and watches has gone upAccording to award-winning market researcher provider, Mintel, two thirds of people have bought jewellery or watches for themselves or someone else within the past five years, which is an increase of 5% in comparison to 2018 Looking closely at the specific purchases being made, Mintel says watches and costume jewellery are the most popular product categories when it comes to personal purchases, but when it comes to gifting, precious pieces win Necklaces are the most popular style of jewelleryResearch from Mintel has revealed that half of those who bought jewellery within the last five years purchased a necklace, making this the most popular jewellery purchase, very closely followed by earrings.

Millennials prefer to purchase jewellery and watches from bricks and mortar retailers, citing trust and good customer service as more important than price According to a study by jewellery trade show, Inhorgenta Munich, 44% of consumers aged 18-35 would rather buy jewellery and watches from a person Men's jewellery is on the riseMen are increasingly choosing to adorn their outfits with jewellery and gone are the days where they were limited to watches and wedding rings.

She shares: "Whilst it is unlikely that the men's jewellery market will truly compete with the women's anytime soon, there is no denying that this part of the market is becoming increasingly important More brands and retailers should be giving men's jewellery dedicated space in-store." Sales from the UK's leading men's jewellery suppliers also back this theory. . Source