Many Independent Watchmakers Struggle: Why It's So Hard And What They Can Do

Many Independent Watchmakers Struggle: Why It's So Hard And What They Can Do

I love independent watchmaking and independent watchmakers; one of my great joys as a collector has been the opportunity to own the works of several of these great creators, and I love having the feeling that, in a small way, I am supporting their efforts While there are passionate proponents of independent watchmaking within the world of timepiece distribution, it's often tough for independents to get their products to retail and then all too common for their pieces to languish in display cases as poorly-equipped retail salespeople fail to bring the independents' stories to life for potential buyers If it's been hard for me, I can only imagine the challenges for these independent creators as they attempt to bridge a love for watches and the necessity of being in the watch business.

In competition with the more affordable end of the independent market we are also seeing disruptive business models come into play as waves of "Microbrands" emerge One potential leverage point: watch-related communities such as Redbar are on the rise globally, providing new focal points for independent access to potential buyers In a world of instant awareness for new offerings and given the marked shortcomings of traditional retailers in selling independent offerings effectively, it may be time for many independents to consider going fully direct.

That's great, but might it be time for more formal collaboration among independent watchmakers on both the "Buy" and "Sell" sides of the business model? . Source

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