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A three-time recipient of the De Beers Diamond International Award, Sauer, one of Brazil's most renowned jewelers, has held onto its esteemed reputation in the global fine jewelry industry for over 80 years MM: Generally speaking, what do you believe is the relationship between the fine jewelry industry and sustainability? Fine Jewelry is inherently more sustainable than other industries as you pass it on to the next generations There is no longer a tradeoff between sustainability and business, and we've learned that is actually the quite the opposite - the more sustainable, the more efficient we are.
SW: The main challenge in any business towards sustainable practices is changing the conventional wisdom that there is a tradeoff between sustainability and business efficiency MM: Does the value of the jewelry change? Aesthetically, can you tell a difference between recycled gold and normal gold? SW: In addition to the our partnership with IDESAM, we will also be launching this year an opportunity for our clients to recycle their old jewelry in exchange for store credit, therefore expanding even more our contribution to circular economy. . Source
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