THE PANDEMIC AND ME: Carrie Elizabeth Jewellery founder on building a lockdown-proof business

While the coronavirus pandemic has caused many companies to tighten their belts, Carrie Elizabeth Jewellery has grown its team from four to nine over the past year and more than doubled its sales Founder and CEO Carrie Dennahy details the steps she has taken to put the business on a growth trajectory in the face of unprecedented economic circumstances What was the first business decision you made when you realised the magnitude of the pandemic last year? This gave us an internal goal to ensure these products were needed and we had to drive the sales plus we stayed tight to the values of our business and this mutual support has shown as the business came out of 2020 with strong growth.

A goal of mine was to do what we could to drive demand, to maintain the business and also business for our partners The business has grown over 100% YOY and in 2020 over 150% at peak Launching my own brand was a huge leap of faith, but with everything that has happened throughout the pandemic, I feel so fortunate that I established my business and have some control over the decisions I can make. Source