The GQ Guide to Zenith watches

Because, in its own way, Zenith tells the story of mechanical watchmaking in Switzerland - a struggle against forces geopolitical as much as technological, forces that have put many other watch brands under Zenith responded by producing dashboard clocks and onboard timers for cars, altimeters for aircraft, equipment for telephone exchanges you name it: if it could be made and a use found for it, Zenith produced it Zenith had lost its important Russian business following the revolution in 1917, and it had no US business whatsoever, thanks to a trademark challenge by the American Zenith Radio Company.

In 1971, Zenith was sold to its nemesis, the American Zenith Radio Company Fast-forward to the early Nineties, and Zenith was once again producing its own mechanically driven models, one of which was the Chronomaster Flyback, a high-end sports watch with an El Primero movement Today, Zenith is entering a new era of innovation for the brand, starting with the prize-winning El Primero Lightweight model of 2013.

Pilot Cronometro Tip CP-2 Little known fact of of the day: despite being an entire watch segment in itself, only Zenith has permission to use the word "Pilot" on its dials. . Source