Swarovski's First Collection Under New Creative Director Is Crazy Beautiful

Nadja Swarovski, great-great-granddaughter of the company's founder, longtime face of the company, and the driving force behind Atelier Swarovski, was sidelined in early 2020 Another major development was the appointment of Giovanna Battaglia Engelbert, a veteran editorial stylist and brand consultant, as Swarovski's first company-wide creative director Many wondered if the Swarovski aesthetic would change.

Now, having seen photos of the designer's first full collection, we can attest that it has, and in exciting new ways With the aptly named Collection I, Engelbert has pushed Swarovski into more high-fashion realms-spaces filled with flamboyant color, grandeur, and good humor The jewelry in Collection I packs much more punch than Swarovski's perfectly pretty jewelry collections from the past few years.

The first pieces from the collection dropped Feb 21 on the brand's website, but the bulk of the series, which features over 150 SKUs priced from $49 to $1,790, will come to market in April. . Source