Who wants to be the new black?

At Baselworld in 2014, a journalist colleague asked me pointedly whether I thought that blue was the new black True, blue was increasingly ubiquitous Since then, at predictable intervals, I’ve seen various headlines and press releases claiming that brown or green are also the new black The relevance of blue, in IWC’s 150th anniversary collection © IWC It’s as if all these colours are trying to replace black, steal its status as the ultimate colour.

And it’s true, black does have rather a special image First of all, it’s not technically a colour It’s an absence of light and, thus, of colour.

By its very nature, that makes it difficult to pin down And then, in fashion and in the car industry, black exerts a powerful hold It’s a shortcut to elegance and sophistication.

It smoothes everything out, conceals imperfections and produces a clean and convincing effect In terms of its symbolism, . Source