How are luxury watch brands seducing millennials? (part one)

Until the global dip in sales in 2016, many luxury watch brands seemed stuck in their ways, riding the success of the post-quartz-crisis era and not trying particularly hard to reach out to new consumers Retail e-commerce is a notion luxury watch brands are still reluctant to entertain As luxury fashion brands steadily try to seek control of both the offline and digital experiences they deliver to consumers - such as Burberry's collaboration with Google, which gave users the chance to send virtual kisses online, culminating in the 'Burberry Booth' in the brand's flagship store in London - luxury watch brands, for the most part, are lagging behind.

Fine Watch brands are trying to close the gap, the question being, how? Earlier this year, the Chinese social media platform reached one billion monthly users, and luxury watch brands are jumping on the WeChat bandwagon as a way to market and sell to a huge Asian audience One of the most forward-thinking brands in the category, Cartier created the first e-commerce-enabled websites belonging to a Western luxury jeweller on the platform These are two examples of how Fine Watch brands can create an online purchase without undermining the experience that people want and expect when buying a luxury watch. Source