INTERVIEW: Diamond Producers Association chief exec on the need for a diamond terminology guideline

Nine leading diamond industry organisations have joined forces to produce a diamond terminology guideline to help encourage full, fair and effective use of a clear and accessible definition for diamonds, synthetics diamonds and imitations of diamonds by all sector bodies, organisations and traders. Together with leading diamond industry organisations (AWDC, CIBJO, DPA, GJEPC, IDI, IDMA, WDC and WFDB), the National Association of Jewellers has launched the ‘Diamond Terminology Guideline’ into the UK market, which serves as a reference document for the jewellery trade when referring to diamonds and synthetic diamonds. It is built on two internationally accepted standards: the ISO 18323 Standard (“Jewellery – Consumer confidence in the diamond industry”) and the CIBJO Diamond Blue Book. Here, the chief executive officer of the Diamond Producers Associations, Jean-Marc Lieberherr, reveals why it’s time to clarify diamond terminology. Why do you believe the guideline is important? Synthetic diamonds are a new category in jewellery; up until recently they . Source