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Imaginative gold jewelry design that works for every occasion is the key to Fope’s success. Founded in 1929, the brand focuses on sophisticated, wearable pieces with understated drama and style.

02/24/2010 08:29 PM - Italian passion provides a winner for FOPE
November 13, 2008 -- When Fope, one of Italy’s leading jewellery brands, launched their ‘Passion for Italian’ prizedraw earlier this year they could not have known the eventual winner would be ‘a lover of all things Italian’ – but that’s exactly how lucky winner Jayne Morris describes herself. Jayne, a mother of 2 from Birmingham, was selected from hundreds of entries to FOPE’s prizedraw that offered a prize of a beautiful bracelet from FOPE’s Flex’it range – worth approximately £1000. Entries were driven by a targeted Direct Mail campaign and further promoted on FOPE’s UK website www.fopeuk.com “I could not believe my eyes when I received the email to say I was the winner” said first time winner Jayne whose entry involved a long cherished desire to drive a vintage Italian sports car through the streets of Rome “and I could not believe them again when I saw what a stunning bracelet I’d won” The prizedraw was just one of a number of promotional activities carried out by the Vicenza-based jewellers, who celebrate their 80th anniversary in 2009. A nationwide advertising campaign in glossy women’s monthly magazines and web-based promotions also helped raise the company’s profile and increase sales through their network of over 100 jewellers. Entrant’s details will be passed to the company’s top performing retailers, providing them with an ideal opportunity to promote FOPE’s timeless collections. John Coupland of Saunders and Shepherd, who are the exclusive sellers of FOPE in UK and the Republic of Ireland, said “I am delighted for Jayne who is genuinely thrilled with her prize. And I am excited by the success of this and all our marketing activities during 2008 which has seen improved brand awareness, an additional seven independent retailers added to our network as well as increased sales”

02/24/2010 08:22 PM - FOPE beating the “Credit Crunch”
11/12/2008 - When Fope, Italy’s leading 18ct gold jewellery brand, committed a significant marketing budget to the U.K. and Ireland market at the beginning of 2008, the economic downturn had already begun. “ Whilst the lack of credit and a reduction in disposable income are damaging the sales of certain products, this is not the case for FOPE “ reports Head of Marketing, Keith Dixon. FOPE’s investment in driving consumers to their retail jeweller network has worked and year-on-year sales at the end of October are 14% up by revenue which would have been significantly higher had there not been a revaluation since January 08 of the pound against the Euro” said John Coupland, Managing Director of Saunders & Shepherd who have distributed the FOPE products since 2000. Dixon continues “During 2008, FOPE has continued with its “Retailer of the Year” award that in previous years has been won by Mallory of Bath and Weirs of Dublin. The 2008 competition is being eagerly contested with fifteen FOPE retailers in with a chance of winning this coveted title. We launched FOPE’s website www.fopeuk.com which is designed to appeal to both consumers and retailers. FOPE retailers are able to access a “trade only” area that amongst many interesting topics includes 4 training video clips that can be used to train staff at any time, day or night. Our “Italian Passion” prizedraw to win a FLEX*IT bracelet generated a tremendous response from potential FOPE wearers and this has created a significant database which will share with our retailers as “potential purchasers” At all times, regardless of how the economy looks, responsible manufacturers must support their retailers to maximize sales of their products, we cannot just “sell-in”. Consumers need to be made aware of FOPE’s products and where they can be purchased. I am proud to see the FOPE brand advertised in the prestigious women’s monthly glossy magazines of TATLER and HARPER’S BAZAAR in December. On the newsstands in November our presence will certainly raise the profile of FOPE at a critical time of the year for sales”