November 13, 2008 -- When Fope, one of Italy’s leading jewellery brands, launched their ‘Passion for Italian’ prizedraw earlier this year they could not have known the eventual winner would be ‘a lover of all things Italian’ – but that’s exactly how lucky winner Jayne Morris describes herself.

Jayne, a mother of 2 from Birmingham, was selected from hundreds of entries to FOPE’s prizedraw that offered a prize of a beautiful bracelet from FOPE’s Flex’it range – worth approximately £1000. Entries were driven by a targeted Direct Mail campaign and further promoted on FOPE’s UK website www.fopeuk.com

“I could not believe my eyes when I received the email to say I was the winner” said first time winner Jayne whose entry involved a long cherished desire to drive a vintage Italian sports car through the streets of Rome “and I could not believe them again when I saw what a stunning bracelet I’d won”

The prizedraw was just one of a number of promotional activities carried out by the Vicenza-based jewellers, who celebrate their 80th anniversary in 2009. A nationwide advertising campaign in glossy women’s monthly magazines and web-based promotions also helped raise the company’s profile and increase sales through their network of over 100 jewellers. Entrant’s details will be passed to the company’s top performing retailers, providing them with an ideal opportunity to promote FOPE’s timeless collections.

John Coupland of Saunders and Shepherd, who are the exclusive sellers of FOPE in UK and the Republic of Ireland, said “I am delighted for Jayne who is genuinely thrilled with her prize. And I am excited by the success of this and all our marketing activities during 2008 which has seen improved brand awareness, an additional seven independent retailers added to our network as well as increased sales”

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