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Platinum highly valued for its beauty and purity together with its particular properties. Although in Europe and USA the normal purity is 95%, in certain countries the purity may be down to 85%.
Platinum color, strength, hardness and resistance to tarnish are some of the advantages of this metal in jewelry. It provides a secure setting for diamonds and other gemstones, enhancing their brilliance.
Moreover, its flexibility is an important element for jewelry designers. Platinum jewelry is regarded as the precious metal for the New Millennium.
Products with Platinum
Platinum jewelry demand had been increasing steadily for two decades (1980-1999). The world's leading platinum jewelry market had for long been Japan, where platinum is very popular and fashionable.
However, this market has been affected by the situation of the Japanese economy during the last few years. In the meantime platinum demand has grown sharply in China, which has overtaken Japan as the world's leading platinum jewelry market.
The white metal has become highly appreciated and consumed in China. As a result, platinum-manufacturing capacity has been developed in China. Europe and North America are also quite dynamic markets for platinum, particularly in rings for the bridal sector.
Investing in precious metals
Platinum is seen as an attractive investment vehicle and as a good way of hedging assets against inflation. This attraction for platinum investment is spreading worldwide and is based on platinum relative scarcity, its historical price performance and unique fundamentals. Investing in platinum may be done in futures and options or in bars, ingots and bullion coins like the American Eagle, the Australian Koala or the Canadian Maple Leaf among others.
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